Given your goals, how should you use MarTech to best effect?

MarTech has often grown over many years, over many heads of marketing and IT. 

But it should be an enabler, a means to and end. It should serve your overall strategy, not the other way around.

We see a mixture of malpractices (confusing convenient metrics with looking in the right direction) transparency issues (not even knowing where money goes and why) as well as prioritization (what things are most important to get to where we want). 

Your strategy should use MarTech to get to where you want. We help you ensure it.