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MARTECH DONE RIGHT.

WHY?
In 2011 there were about 150 MarTech tools. In 2024, there are over 11 000 of them.
Larger corporations spend 25% of their entire marketing budget on MarTech. Beyond that comes all the cost of the specialists who are needed to work them. Yet only about one-third of MarTech capabilities are actually used.
Add to that hidden costs that many companies are not even aware of.
It is time for evaluation.
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